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Live-Plus-Seven DVR Viewers Bump Up CW

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The CW network's second-year drama Gossip Girl added 38 percent more women 18-34 and 36 percent more adults 18-34 during its season premiere episode when live-plus-seven-day DVR viewing was factored in, according to Nielsen Media Research data.

At the same time, veteran CW drama One Tree Hill added 26 percent more women 18-34 and 29 percent more adults 18-34 in its premiere, factoring in a week