Legends of the Fall TV Season

Premiere Week shows great promise

Projecting a TV series’ long-term prospects on the basis of a single broadcast is a puzzling seasonal compulsion, a ritual on par with the creation of back-to-school macaroni art. Just as you can’t accurately predict that your kid is going to grow up to be the next Robert Rauschenberg on the basis of his facility with elbow macaroni and Elmer’s Glue, nor can any meaningful conclusions be drawn from Premiere Week ratings.

Still, who are we to tamper or dally with tradition? (Besides, what sort of monster begrudges macaroni art?) Here’s what the first week of Nielsen data tells us about the 2013-14 TV season:

1) Broadcast isn’t dead.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in