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The outdoor industry may finally be feeling the advertising pinch plaguing most other media. During Lamar Advertising’s quarterly conference call Wednesday (Aug. 6), the pure-play outdoor company said the advertising downturn, originally driven by softness in local sales, had migrated to national sales.
“In third quarter, national is flat and fourth quarter looks slightly down,” said Sean Riley, president and chief operating officer for Lamar.
Lamar reported second quarter revenue up 2.7 percent to $323.8 million, but profit declined 22 percent to $14.3
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