Veteran TV broadcaster Ibra Morales has been tapped by Katz Television Group to head up a new national marketing unit as senior vp. The new group will focus on creating customized multi-platform campaigns for national advertisers and their agencies.
"This new team offers us an unprecedented opportunity to champion local television's extraordinary advertising impact, reach and flexibility to marketers across the advertising spectrum," said Jim Beloyianis, president of the Katz Television Group.
Morales isn't new to Katz, where he served as president of Katz TV's Eagle Television Sales from 1999 to 2002. Most recently, he served as vp of network operations for Estrella TV, Liberman's new Hispanic TV network. Prior to that, he was president of the Telemundo Station Group and senior vp of sales for Hearst Television.
For more executive moves, got to Mediaweek's Movers section.