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Katz 360 Sales has signed an agreement with Pandora to represent a significant portion of Pandora’s digital audio ad inventory, the companies announced Monday (Aug. 3).
The deal underscores Pandora’s recent commitment to expand its inventory beyond display advertising into in-stream audio advertising, a growing online sales channel.
Pandora, a free online radio service, credits the addition of in-stream audio inventory for its ongoing sales growth.
“As a result of the high interest on the radio ad sales front since launching only six months ago, we’ve engaged Katz 360 to represent us in our uncovered territories,” said Doug Sterne, director of audio sales at Pandora.
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