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THE PROGRAMMING INSIDER

Monday, December 20, 2010

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Another Meathead
_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Results
 
Friday 12/17/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC   3.6/ 7

CBS    2.9/ 5
ABC   2.7/ 5
Fox     1.8/ 3
CW     1.0/ 2
 

NBC: 5.63 million, CBS: 4.96, ABC: 4.12, Fox: 3.04, CW: 1.50

 

-Adults 18-49:

NBC: 1.3 rating/4 share, CBS: 1.2/ 4, ABC: 1.1/ 4, Fox: 0.9/ 3, CW: 0.6/ 2

 
--------------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
----------
 

-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), I Get That a Lot (CBS), 20/20 (ABC) and the night overall

 
----------
 

-Ratings Breakdown:

NBC led the Friday troops, but just 5.63 million viewers and a 1.3 rating/4 share among adults 18-49, on average, is nothing to boast about. Second in both categories was CBS, followed by ABC, Fox and two-more encore telecasts of The Vampire Diaries on The CW, which averaged 1.50 million viewers and a 0.6/ 2 in the demo from 8-10 p.m.

 

A repeat of NBC game show Minute to Win It finished neck-and-neck with ABC’s Supernanny for second in the 8 p.m. hour, with 4.02 million viewers (#2) and a 1.0/ 4 among adults 18-49 (#2t). Supernanny, which concludes this spring, averaged 4.00 million viewers (#3) and a 1.0/ 4 in the demo (#2t). Tops in the time period were repeat holiday specials on CBS as follows:

 
CBS/Friday

8:00 p.m. – Yes Virginia (R)

Viewers: 4.84 million (#1), A18-49: 1.2/ 5 (#1)

 

8:30 p.m. – Frosty the Snowman (R)

Viewers: 5.60 million (#1), A18-49: 1.6/ 6 (#1)

 

Fox populated the evening with repeat theatrical Are We There Yet?, which was barely visible at 3.04 million viewers and a 0.9/ 3 among adults 18-49, fourth for the evening, from 8-10 p.m.

 

NBC moved into the top spot at 9 p.m. and remained there for the rest of the evening care of a two-hour edition of Dateline at 6.43 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 5.69 million (#1), A18-49: 1.2/ 4 (#2t)

 9:30 p.m. – Viewers: 7.00 million (#1), A18-49: 1.5/ 5 (#1)

10:00 p.m. – Viewers: 6.71 million (#1), A18-49: 1.5/ 5 (#1)

10:30 p.m. – Viewers: 6.33 million (#1), A18-49: 1.4/ 5 (#1)

 

CBS aired another half-hour holiday repeat at 9 p.m., Frosty Returns, followed by a half-hour version of ongoing special I Get That a Lot at 9:30 p.m. as follows:

 
CBS/Friday

9:00 p.m. – Frosty Returns (R)

Viewers: 5.17 million (#2), A18-49: 1.4/ 5 (#1)

 

9:30 p.m. – I Get That a Lot

Viewers: 3.38 million (#4), A18-49: 1.0/ 3 (#3t)

 

A repeat of Blue Bloods on CBS averaged 5.39 million viewers (#2) and a third-place 0.9/ 3 among adults 18-49 at 10 p.m.

 

And ABC capped off its night with Primetime: What Would You Do? (Viewers: #2, 4.38 million; A18-49: #2, 1.3/ 4) and veteran 20/20 (Viewers: #3, 3.98 million; A18-49: #2, 1.0/ 3) from 9-11 p.m.

 
 
 
 
 Source: Nielsen Media Research data
 
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Saturday 12/18/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    3.7/ 7

Fox     3.0/ 6

ABC   1.9/ 4

NBC   1.8/ 3

 

-Total Viewers:

CBS: 5.59 million, Fox: 4.78, ABC: 3.54, NBC: 2.82

 

-Adults 18-49:

Fox: 1.5 rating/5 share, ABC: 1.0/ 4, CBS: 0.9/ 3, NBC: 0.7/ 3

 
---------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
---------------
 
-Saturday’s Winners:
 

-Saturday’s Losers (excluding repeats):

WWE Tribute to the Troops (NBC) and the night overall  

 
----------
 
-Ratings Breakdown:

It was another bland Saturday of mixed leadership (so what else is new?), with CBS the most-watched network and Fox No. 1 among adults 18-49. But what can you say when the top-rated network averages just 5.59 million viewers and a mere 1.4 rating/5 share among adults 18-49?

 

CBS aired repeats of CSI (Viewers: #1, 4.98 million; A18-49: #2, 0.8 rating/ 3 share) and CSI: Miami (Viewers: #1, 6.11 million; A18-49: #3, 0.9/ 3) from 8-10 p.m., followed by veteran 48 Hours Mystery at 5.68 million viewers (#1) and a 1.2/ 4 among adults 18-49 (#1t) at 10 p.m. Sadly, the CSI: Miami encore was the most-watched show of the evening. Fox aired its perennial combination of Cops (original and repeat, Viewers: #2, avg. 4.89 million; A18-49: #1, avg. 1.5/ 6) and America’s Most Wanted (Viewers: #2, 4.68 million; A18-49: #1, 1.5/ 5) from 8-10 p.m.

 

ABC filled the night with repeat holiday special I Want a Dog for Christmas, Charlie Brown (Viewers: #3, 3.04 million; A18-49: #3, 0.7/ 3 at 8 p.m.) and repeat theatrical Madagascar (Viewers: #3, 3.79 million; A18-49: #2, 1.1/ 4 from 9-11 p.m.). And NBC aired a one-hour repeat of The Office (Viewers: #4, 2.07 million; A18-49: #4, 0.6/ 2 from 8-9 p.m.), which is setting the stage for Steve Carell’s departure, minimally seen special WWE Tribute to the Troops (Viewers: #4, 2.34 million; A18-49: #4, 0.7/ 2), and a repeat of Law & Order: SVU (Viewers: #3, 4.03 million; A18-49: #3, 0.9/ 3).

 

Oh, what a night!

 

Source: Nielsen Media Research data (R = repeat)

 
-------------------------
 

Sunday 12/19/10

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

NBC 12.6/19
CBS 10.0/15
ABC   6.2/ 9
Fox     4.1/ 6
 
----------
 

-Percent Change From the Year-Ago Evening (Sunday, December 20, 2009):

Year-to-year comparisons were not available today.

 
----------
 

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, December 19, 2010

 
----------
 

-Yesterday’s Winners:

Sunday Night Football: Green Bay at New England (NBC), Survivor: Nicaragua (CBS)

 

-Yesterday’s Losers (excluding repeats):

Nothing – 47 percent of the line-up was repeats.

 

----------
 

-Ratings Breakdown:

CBS aired the season-finale of Survivor on this third Sunday in December, but Green Bay at New England on Sunday Night Football led NBC to another solid victory. The football match-up averaged an approximate 15.3 rating/23 share in the overnights from 8:30-11 p.m., with the half-hour breakdown as follows:

 
Sunday Night Football (NBC)

 8:30 p.m.: 13.3/21 (#1)

 9:00 p.m.: 15.0/23 (#1)

 9:30 p.m.: 15.9/24 (#1)

10:00 p.m.: 15.0/23 (#1)
10:30 p.m.: 15.5/25 (#1)
 

Earlier in the evening on NBC was pre-game Football Night in America as follows:

 
Football Night in America
7:00 p.m. – part one: 3.2. 6 (#3)
7:30 p.m. – part two: 5.3/ 9 (#2)
8:00 p.m. – part three: 8.6/14 (#3)
 

Keep in mind, of course, that results for any live sporting event are always approximate. 

 

Since an approximate 15-minute football overrun bled into CBS primetime, all results for the network are estimated and appear as follows:

 
CBS/Sunday

 7:00 p.m. – Football: 21.4/36 (#1) / 60 Minutes: 13.7/23 (#1)

 7:30 p.m. – 60 Minutes: 12.5/20 (#1)

 8:00 p.m. – 60 Minutes: 13.3/21 (#1) / Survivor: Nicaragua (season finale) – 9.9/15 (#2)

 8:30 p.m. – Survivor: Nicaragua (season finale): 8.0/12 (#2)

 9:00 p.m. – Survivor: Nicaragua (season finale): 7.7/11 (#2)

 9:30 p.m. – Survivor: Nicaragua (season finale): 7.6/11 (#2)

10:00 p.m. – Survivor: Nicaragua (season finale): 7.5/11 (#2), plus the live reunion show

10:30 p.m. – Survivor: Nicaragua Reunion: 6.6/11 (#2)

 

The approximate 7.9/11 in the overnights for Survivor: Nicaragua bested the year-ago season-finale of Survivor: Samoa (6.9/11 on Dec. 20, 2009).

 

ABC pre-empted its regularly scheduled line-up for repeats of Tim Allen theatricals The Santa Claus 2 (#3: 3.6/ 6 from 7-9 p.m.) and The Santa Claus 3 (#3: 3.9/ 8 from 9-11 p.m.). And Fox capped off the evening with an all encore line-up as follows:

 
Sunday/Fox
7:00 p.m. – The Simpsons (R): 2.8/ 5 (#4)
7:30 p.m. – The Simpsons (R): 2.7/ 4 (#4)
8:00 p.m. – The Simpsons (R): 3.1/ 5 (#4)
8:30 p.m. – The Cleveland Show (R): 2.8/ 4 (#4)
9:00 p.m. – Family Guy (R): 3.3/ 5 (#4)
9:30 p.m. – Family Guy (R): 3.2/ 5 (#4)
 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-Larry King Departs on a Winning Note:

The departure of Larry King on CNN on Thursday resulted in a first-place finish among the cable news networks, with 2.24 million viewers at 9 p.m. Comparably, this more than tripled its season-average of just 672,000 viewers. 

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Monday 12/20/10

 
ABC:

 8:00 p.m. Skating with the Stars

 9:30 p.m. Castle (R)

10:00 p.m. Castle (R)
 
CBS:

 8:00 p.m. How I Met Your Mother (R)

 8:30 p.m. Rules of Engagement (R)

 9:00 p.m. Two and a Half Men (R)

 9:30 p.m. Mike & Molly (R)

10:00 p.m. Hawaii Five-O (R)
 
NBC:

 8:00 p.m. The Sing-Off (season finale, 2 ½ hours)

10:30 p.m. Perfect Couples (series premiere/preview)

 
Fox:

 8:00 p.m. Million Dollar Money Drop (series premiere, two hours)

 
CW:

 8:00 p.m. 90210 (R)

 9:00 p.m. Gossip Girl (R)

 
New Program Descriptions
 
Perfect Couples (NBC)

Three very different couples struggle to find out what makes the ideal relationship and how to maintain it despite the many inherent obstacles. Kyle Howard, Christine Woods, Dave Walton, Mary Elizabeth Ellis, Hayes MacArthur and G4 host Olivia Munn star. Note: This last minute preview is not the pilot episode, which will be telecast when Perfect Couples debuts in the Thursday 8:30 p.m. half-hour (out of Community) on Jan. 20.

 
Million Dollar Money Drop (Fox)

Two contestants work as a team to save the million-dollar mountain of cash in front of them from disappearing forever in this new game show from the producers of Deal or No Deal. Additional telecasts air this week in the Tuesday and Wednesday 9 p.m. hours and Thursday from 8-10 p.m. 

 
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 

-The Wedding Band on TBS:

It is not an official series order yet. But TBS has staffed the pilot of The Wedding Band, a one-hour scripted comedy, with current Desperate Housewives star Brian Austin Green and former Lost cast member Harold Perrineau. The Wedding Band follows a group of guys who try to escape the stress of their lives by performing in a wedding band.

 

-John Corbett on Parenthood:

The United States of Tara co-star John Corbett has a new gig: Lauren Graham’s husband on Parenthood.  Corbett has been signed for a multi-episode arc. As a reminder, Parenthood moves to Mondays at 10 p.m. (out of The Event) in March. 

 

-Dave Price to Depart CBS’ The Early Show:

Weatherman Dave Price is the latest on-air talent to exit CBS morning cellar-dweller The Early Show. His abrupt departure was today, with no word at present who will replace him.

 
______________________________________________________________________
 

TV Trivia Time:

Another Meathead
 

We all, of course, remember Rob Reiner as Mike Stivic (a.k.a. Meathead) on classic sitcom All in the Family. But which actor was original approached for the role?

 

a)      Richard Dreyfuss

b)      Harrison Ford

c)      Dustin Hoffman

d)      Gabe Kaplan

e)      Sean Penn

 

The answer to Friday’s question…

 

Remember classic clinker My Mother the Car, the comical 1965-66 tale of an automobile that could talk? Who was the voice of the “mother?”

 
a)      Tallullah Bankhead
b)      Spring Byington
c)      Ann B. Davis
d)      Rosalind Russell
e)      Ann Sothern   
 

Is:  e) Ann Sothern, who headlined two popular sitcoms in the 1950s: Private Secretary (1953-57) and The Ann Sothern Show (1958-61).

 

-Current kudos goes to:
Jeff Abbott, Don Abel, Steve Albright, Mark Amato, David Ballarotto, Mary Bancroft, Barbara Berman, Gerry Bixenspan, Lisa Blatt, Mark Braff, John Brooker, Larry Collins, Tom Condosta, Kay Copeland, Larry Corsa, Reid Davis, Joseph DiVicenzo, Sue Doron, Mike Dugger, Jerry Gibbons, Vicky Gregorian, Ed Griffis, Kevin Harlan, Jerry Hermes, Brad Hight, Pat Hylkema, David Jackino, Mike Jameson, Deb Kainer, Synda Kollman, Joel Kunkel, Gary Kupper, Audrey Lewin, Steven Lewis, Rick Locke, Kathy Martin, Jeff Meyer, Bill Nuss, Aaron Paquette, Joe Pedri, Ken Penney, Sheldon Perry, Greg Phelan, Alan Rosenfeld, Colleen Roth, Joe Rubi, David Ruckman, Anthony Salerno, Edward Schiffer, Maxine Shulman, Martin Siddall, Mark Simmons, Carol Teichman, Andrew Trentacosta, Rob Wilson, Abbott Wool