Football Helps Kick ESPN Stats to Victory | Adweek
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Football Helps Kick ESPN Stats to Victory

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USA’s biggest draw last week was its WWE Raw showcase, which drew 5.13 million viewers Monday night, 2.46 million of which were members of the 25-54 demo and 2.27 million were viewers 18-49.

Third place on the week went to Fox News Channel, which delivered 2.1 million viewers in prime, including 548,000 adults 25-54. FNC’s biggest draw came courtesy of the Sept. 1 edition of The O’Reilly Factor, which drew 3.44 million viewers in its 8 p.m. time slot.

Rounding out the top five ad-supported cable nets were TNT (2.09 million viewers) and Nick at Nite (1.93 million). TNT’s Leverage scared up 3.58 million viewers Wednesday night at 9 p.m.

Tops among the key TV demo were: ESPN, which drew 1.8 million viewers 18-49; USA (1.07 million); TBS (946,000); TNT (848,000); A&E (746,000); FX (678,000); Nick at Nite (643,000); Bravo (620,000); Discovery Channel (602,000) and Syfy (571,000).

While sports programming accounted for seven of the top 10 programs among viewers 18-49, the remaining three demonstrated a decidedly more female-skewing sensibility. Bravo’s Real Housewives of Atlanta drew 2.22 million members of the demo Thursday night at 10 p.m., while its Top Chef averaged 1.97 million on the previous night. The third installment of Lifetime’s Project Runway capped the top 10 with 1.86 million viewers 18-49.