Dish Lashes Out at CBS for Pulling Hopper Tweet | Adweek
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Dish: CBS Demanded Big Bang's Kaley Cuoco Remove Hopper Tweet

Another controversy is used to promote ad skipper

Kaley Cuoco Photo by Christopher Polk/Getty Images for PCA

Never missing an opportunity to slam broadcasters in order to promote the Hopper, Dish lashed out Thursday at CBS for demanding that The Big Bang Theory's Kaley Cuoco remove from Twitter a Sponsored Tweet endorsing Dish's Hopper Whole-Home HD DVR.  

CBS and the other TV networks are at war with Dish over the Hopper, which lets viewers play back prime-time programming without any commercials. Claiming copyright infringement, all four nets have ongoing lawsuits with Dish. The nets have also refused to air any ads for the Hopper.

In a few hours after Cuoco's tweet ran Wednesday afternoon, Dish said CBS "demanded" that the message be removed.

"It's disappointing that CBS, once the exemplar of editorial independence and innovation, continues to use its heavy hand to hold back progress from consumers," Dish president and CEO Joe Clayton said in a statement.

CBS shot back at Dish. "Once again, Joe Clayton demonstrates his dubious gift for hyperbole and hucksterism. No demands were made, but it's clear that Dish's culture of fabrication is alive and well," a spokesman said in a statement.

This is the second skirmish between CBS and Dish. CBS directed CNET to pull Dish's Hopper with Sling from consideration for its Best of CES awards.


 

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