Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Outdoor-apparel manufacturer Columbia Sportswear will be getting on-air exposure on Discovery Channel this summer, signing on as the official outfitter of the adventure series Survivorman and the upcoming strip Into the Unknown with Josh Bernstein.
In what could prove to be a highly visible integration opportunity for the clothier, Survivorman host Les Stroud and Into the Unknown
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in