Cox Sells Direct-Mail Business | Adweek Cox Sells Direct-Mail Business | Adweek
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Cox Sells Direct-Mail Business

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Cox Enterprises Inc. said Wednesday it has sold Saving Source Direct, a direct mail business in Tarboro, N.C., to MailSouth of Helena, Ala.

Saving Source Direct, previously known as PAGAS Mailing Services, distributes advertising fliers and coupons in more than 100 markets throughout North Carolina, reaching more than 3 million households each month.

Saving Source was part of Cox North Carolina Newspapers, a publishing unit of Cox Media Group, parent of the flagship Atlanta Journal-Constitution.

MailSouth distributes direct mail packages to 17 million households in 26 states.

"We've enjoyed a long partnership with Saving Source Direct, and for several years, we've worked together to the benefit of many shared clients," MailSouth CEO Albert Braunfisch said in a statement. "The addition of the terrific markets they have built throughout North Carolina will push our advertising program over 20 million rural and suburban households, so we're excited about this opportunity."

Dirks, Van Essen & Murray, a newspaper merger-and-acquisition firm in Santa Fe, N.M., acted as an advisor to Cox Enterprises.

Since 2008, Cox Enterprises has put up for sale newspapers in Texas, North Carolina and Colorado. They "continue to be marketed for sale," the firm said.