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The Comcast Networks group continues to explore advanced product placement, striking a deal with the London-based tech firm MirriAd to digitally insert client messaging into existing video content on E!, Style, Versus, Golf Channel and G4.
Financials terms were not disclosed.
As part of their new alliance, MirriAd will insert product logos into existing video content on the Comcast nets, in a seamless process that will make it seem as though the virtual products or brands have been baked right into the programming.
Recently, MirriAd leveraged its proprietary technology to place virtual containers of Rice Krispies cereal and Maxwell House coffee in the 2007 theatrical Welcome to Paradise.
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