Comcast Picks Up Sex and the City

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Carrie Bradshaw is packing up her Manolos and her PowerBook G4, as she and the rest of the ladies from Sex and the City will move to a new cable home in 2011.

Comcast Entertainment Group on Tuesday announced it has acquired the basic cable rights to the 1998-2004 HBO comedy, in a deal that gives E! and Style Network unfettered access to all 94 episodes, effective next January. After having carved out a niche for itself with its slate of celeb-centric reality fare like Keeping Up with the Kardashians and The Girls Next Door, E! makes its first major foray into scripted series content with the SATC deal.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in