CollegeHumor Launches Jest.com

New comedy site aims for older demographic

CollegeHumor, the comedy site known chiefly for its original video content, launched in 1999. But if you graduated from college before then, you’ve probably outgrown its demo.  

Never fear. On Monday, CollegeHumor Media announced the launch of Jest.com, a website targeted toward the 18-49 audience that will produce original content and aggregate videos—including full-length television shows like The Simpsons, Saturday Night Live, and 30 Rock—from around the Web.

“As great as CollegeHumor is, it is limited by its demographic,” CEO Paul Greenberg told Adweek.

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