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CBS Wins Week 1 of New TV Season

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THE PROGRAMMING INSIDER

Wednesday, September 29, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Good Sampling for ABC’s No Ordinary Family  

 
National Ratings in Prime-Time:

Week of September 20, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

The Fifteenth Pelican  
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Good Sampling for ABC’s No Ordinary Family 

 

Tuesday 9/28/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 10.5/16
ABC   8.4/13
Fox    6.7/10
NBC   4.3/ 7
CW    1.3/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, September 29, 2009):

Fox: +91, ABC: +50, CW: no change, CBS: - 6, NBC: -12
 
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-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), No Ordinary Family (ABC), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Could Be Better/Could Be Worse:

Detroit 1-8-7 (ABC)
 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Raising Hope (Fox), Running Wilde (Fox). Life Unexpected (CW), Parenthood (NBC)

 
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-Ratings Breakdown:
CBS led this second Tuesday of the new TV season in the metered markets, with a 25 percent advantage over second-place ABC. Third overall was Fox, which got a boost from red-hot Glee, followed by NBC and The CW.

 

CBS’ veteran NCIS opened the evening with a dominant 12.0 rating/18 share at 8 p.m., which was close to the 12.6/20 on the year-ago evening (Sept. 29, 2009), But it will not be enough to beat Fox’s completing Glee (#2: 9.4/14) among adults 18-49. Next on CBS was spin-off NCIS: Los Angeles at a healthy second-place 10.4/16 in the overnights at 9 p.m. (behind ABC’s live Dancing With the Stars Results Show: 11.9/18), followed by the second season-premiere of drama The Good Wife at a dominant 9.2/15 at 10 p.m. One year earlier, The Good Wife scored a 10.1/17. Let’s see if this is enough to win the hour among adults 18-49.

 

Although Fox’s aforementioned Glee was a force to reckon with at a 9.4/14 at 8 p.m. (and an expected 5+ rating among adults 18-49), new comedies Raising Hope and Running Wilde are wasting the leas-in support. Week two of Raising Hope finished fourth in the 9 p.m. half-hour, with a 4.8/ 7 in the overnights (which was just one-tenth of a rating point below the 4.9/ 7 for last week’s premiere). Comparably, retention out of the 8:30 p.m. portion of Glee (9.5/15) was only 51 percent. At 9:30 p.m., week two of the abysmal Running Wilde dipped to a 3.3/ 5, which finished a distant fourth in the time period with retention out of Raising Hope of only 69 percent. Last week, Raising Hope opened with a 3.9/ 6 in the overnights. Since Fox has already axed Monday drama Lone Star (see TV Tidbits below), maybe it will exercise more patience with Raising Hope and Running Wilde). 

 

In series-premiere news, ABC drama No Ordinary Family was clearly sampled, with a third-place 7.4/11 in the overnights from 8-9 p.m. Compared to former occupant Shark Tank on the year-ago evening (3.4/ 5), that was an increase of a whooping 118 percent. And there is every reason to believe No Ordinary Family could finish second in the hour among adults 18-49 behind Glee. Don’t forget to visit PIFeedback by approximately 12 p.m. ET for the results. 

 

Next on ABC was aforementioned Dancing With the Stars at a first-place 11.9/18 at 9 p.m. (so long, Michael Bolton), followed by week two of crime solver Detroit 1-8-7 at a second-place 6.1/10 at 10 p.m. Compared to last week’s opener (7.1/12 on Sept. 21), that was a decline of a typical 14 percent, and this was 22 percent higher than failed year-ago occupant The Forgotten (5.0/ 8 on Sept. 29, 2009). But retention for Detroit 1-8-7 out of the 9:30 p.m. portion of Dancing With the Stars (12.3/18) was lacking at just 50 percent, and there was a loss of 17 percent in the 10:30 p.m. half-hour (6.6/10 to 5.5/ 9). Consider Detroit 1-8-7 nothing more than time period filler. 

 

Over at NBC, The Biggest Loser is on the downside this season, with a 4.6/ 7 in the overnights from 8-10 p.m. and the half-hour breakdown as follows:

 
The Biggest Loser (NBC):
8:00 p.m.: 4.4/ 7 (#4)
8:30 p.m.: 4.3/ 6 (#4)
9:00 p.m.: 4.9/ 7 (#3)
9:30 p.m.: 4.7/ 7 (#3)
 

One year earlier, The Biggest Loser averaged a 5.1/ 8 in the overnights on Sept. 29, 2009. 

 

Next on NBC was sophomore drama Parenthood at a last-place 3.8/ 6 at 10 p.m. While I realize Parenthood’s strength falls among adults 18-49, one year earlier failed occupant The Jay Leno Show was stronger in the overnights at a 4.7/ 8 on Sept. 29, 2009. And an overnight performance this weak is unlikely to translate into anything worth nothing demographically.

 

Last, and very least, was The CW’s combination of One Tree Hill (#5: 1.5/ 2) and Life Unexpected (#5: 1.1/ 2), which is certainly worthy of more tune-in from a creative standpoint.

 

Source: Nielsen Media Research data (R = repeat)

 
 

National Ratings in Prime-Time:

Week of September 20, 2010

 

CBS, as expected, opened week one of the 2010-11 TV season with a first-place finish in households, total viewers and adults 25.54. But also dominating among adults 18-49 (with a healthy 18 percent advantage over second-place ABC and NBC) means CBS could be the network to beat in the demo this season if Fox’s re-tooled American Idol loses significant steam in midseason. Fox, meanwhile, won the week of Sept. 20 in adults 18-34, but year-to-year the network dropped by across-the-board double-digits percentages. There is, unfortunately, nothing new of note on Fox this fall. CBS posted minor growth year-to-year.

 

Elsewhere, ABC held the No. 2 spot in households, total viewers, adults 18-49 (tied with NBC) and adults 25-54, with its most-watched non-Academy Awards week since the week of January 4, 2010. But ABC also declined from one year earlier. The home of Sunday Night Football, NBC, ranked either second or third, building from one year earlier by minor proportions, while last-place The CW was also on the plus side in three of the five surveyed categories. 

 

Fourteen new series debuted this week, plus the Friday 10 p.m. time period premiere of NBC’s Outlaw and new episodes of The CW’s Hellcats and Nikita. And they are ranked below (in the order of total viewers) and graded based on competitive time period ranking, retention from lead-in (if not the 8 p.m. show), recent and year-ago time period performance, and potential buzz factor, if any. The best of the freshman lot this week were Hawaii Five-O (CBS), Blue Bloods (CBS), The Event (NBC), $#*! My Dad Says (CBS) and Mike & Molly (CBS). And the worst: The Whole Truth (ABC), Lone Star (Fox), Running Wilde (Fox) and Outlaw (NBC). 

 

What follows are the final national ratings for the week of September 20, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series scorecard, the top 30 rated programs for the week, and the top rated networks on basic cable.    

 

CBS: 7.7 rating/13 share (+ 5), ABC: 6.1/10 (-14), NBC: 5.2/ 9 (+ 8), Fox: 3.8/ 6 (-12), CW: 1.5/ 3 (no change)

-Total Viewers:

CBS: 12.50 million (+ 6), ABC: 9.58 (-13), NBC: 8.15 (+ 8), Fox: 6.51 (-12), CW: 2.47 (+13)

 

-Adults 18-49:

 CBS: 3.3 rating/9 share (+ 3), NBC: 2.8/ 8 (+ 4), ABC: 2.8/ 8 (-15), Fox: 2.6/ 7 (-16), CW: 1.1/ 3 (+10)

 

-Adults 25-54:

CBS: 4.3/11 (+ 5), ABC: 3.4/ 9 (-15), NBC: 3.3/ 9 (+10), Fox: 2.7/ 7 (-16), CW: 1.0/ 3 (+11)

 

-Adults 18-34:

Fox: 2.6/ 8 (-16), NBC: 2.4/ 8 (+ 4), ABC: 2.3/ 7 (-12), CBS: 2.2/ 7 (+10), CW: 1.3/ 4 (no change)

 
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New Series Scorecard (in order of total viewers):

 

Hawaii Five-O (CBS) – Mon. 10 p.m. (series premiere)

Viewers: 14.20 million (#11), A18-49: 3.9/11 (#18t)

 

Grade: A

 
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Blue Bloods (CBS) – Fri. 10 p.m. (series premiere)

Viewers: 13.01 million (#16), A18-49: 2.2/ 7 (#54t)

 

Grade: A

 
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$#*! My Dad Says (CBS) – Thurs. 8:30 p.m. (series premiere)

Viewers: 12.58 million (#19), A18-49: 4.0/12 (#14t)

 

Grade: A-

 
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Mike & Molly (CBS) – Mon. 9:30 p.m. (series premiere)

Viewers: 12.23 million (#21), A18-49: 3.9/10 (#18t)

 

Grade: B+

 
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The Defenders (CBS) – Wed. 10 p.m. (series premiere)

Viewers: 12.17 million (#22), A18-49: 2.9/ 8 (#38t)

 

Grade: B

 
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The Event (NBC) – Mon. 9 p.m. (series premiere)

Viewers: 10.88 million (#26), A18-49: 3.6/ 9 (#23t)

 

Grade: A-

 
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Detroit 1-8-7 (ABC) – Tues. 10 p.m. (series premiere)

Viewers: 9.34 million (#34), A18-49: 2.3/ 7 (#51t)

 

Grade: C

 
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Undercovers (NBC) – Wed. 8 p.m. (series premiere)

Viewers: 8.70 million (#39), A18-49: 2.1/ 6 (#56t)

 

Grade: C+

 
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Better with You (ABC) – Wed. 8:30 p.m. (series premiere)

Viewers: 7.86 million (#44), A18-49: 2.5/ 7 (#47t)

 

Grade: C+

 
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Outsourced (NBC) – Thurs. 9:30 p.m. (series premiere)

Viewers: 7.49 million (#46), A18-49: 3.6/10 (#23t)

 

Grade: B

 
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Raising Hope – Tues. 9 p.m. (series premiere)

Viewers: 7.31 million (#47), A18-49: 3.1/ 8 (#32t)

 

Grade: C

 
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Running Wilde (Fox) – Tues. 9:30 p.m. (series premiere)

Viewers: 5.59 million (#62), A18-49: 2.4/ 6 (#50)

 

Grade: F

 
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Outlaw (NBC) – Fri. 10 p.m. (time period premiere)

Viewers: 4.89 million (#69), A18-49: 1.1/ 4 (#80t)

 

Grade: F

 
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The Whole Truth (ABC) – Wed. 10 p.m. (series premiere)

Viewers: 4.85 million (#70), A18-49: 1.5/ 4 (#69t)

 

Grade: F

 
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Lone Star (Fox) – Mon. 9 p.m. (series premiere)

Viewers: 4.10 million (#77), A18-49: 1.3/ 3 (#74t)

 

Grade: F

 
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Nikita (CW) – Thurs. 9 p.m.

Viewers: 3.15 million (#82), A18-49: 1.1/ 3 (#80t)

 

Grade: C+

 
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Hellcats (CW) – Tues. 9 p.m.

Viewers: 2.31 million (#91), A18-49: 1.0/ 3 (#84t)

 

Grade: C-

 
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Top 30 Rankings

 

-Total Viewers:

Dancing With the Stars – Monday (ABC, season premiere): 21.29 million, NCIS (CBS, season premiere): 19.41, Dancing With the Stars – Tuesday (ABC, 9 p.m.): 18.52, Sunday Night Football (NBC, New York Jets at Miami): 18.15, NCIS: Los Angeles (CBS, season premiere): 15.76, The Mentalist (CBS, season premiere): 15.50, CSI (CBS, season premiere): 14.69, Two and a Half Men (CBS, season premiere): 14.63, 60 Minutes (CBS, season premiere) 14.41, Grey’s Anatomy (ABC, season premiere): 14.32, Hawaii Five-O (CBS, series premiere): 14.20, Criminal Minds (CBS, season premiere): 14.13, The Big Bang Theory (CBS, season premiere): 14.04, NCIS: Los Angeles (CBS, season premiere): 13.60, Desperate Housewives (ABC, season premiere): 13.06, Blue Bloods (CBS, series premiere): 13.01, Modern Family (ABC, season premiere): 12.67, Survivor: Nicaragua: 12.59, $#*! My Dad Says (CBS, series premiere): 12.58, Glee (Fox, season premiere): 12.45, Mike & Molly (CBS, series premiere): 12.23, The Defenders (CBS, series premiere): 12.17, Dancing With the Stars – Tuesday (ABC, 8 p.m.): 12.15, The Amazing Race (CBS, season premiere) and Undercover Boss (CBS, season premiere): 11.54 each, The Event (NBC, series premiere): 10.88, Castle (ABC, season premiere): 10.70, House (Fox, season premiere): 10.69, CSI: NY (CBS, season premiere): 10.35, Football Night in America, Part 3 (NBC): 10.15

 
 -Adults 18-49:

Sunday Night Football (NBC, New York Jets at Miami): 7.3 rating/19 share, Glee (Fox, season premiere): 5.6/16, Grey’s Anatomy (ABC, season premiere): 5.4/14, Modern Family (ABC, season premiere): 5.1/14, Dancing With the Stars – Monday (ABC, season premiere): 5.1/13, The Big Bang Theory (CBS, season premiere): 4.9/16, Two and a Half Men (CBS, season premiere: 4.9/12, Family Guy (Fox, season premiere): 4.5/11, The Office (NBC, season premiere): 4.4/12, Dancing With the Stars – Tuesday (ABC, 9 p.m.): 4.4/11, Desperate Housewives (ABC, season premiere): 4.3/10, House (Fox, season premiere): 4.2/11, Football Night in America, part 3 (NBC): 4.1/12, Survivor: Nicaragua (CBS) and $#*! My Dad Says (CBS, series premiere): 4.0/12 each, NCIS (CBS, season premiere) and Criminal Minds (CBS, season premiere): 4.0/11 each, Hawaii Five-O (CBS, series premiere): 3.9/11, Mike & Molly (CBS, series premiere): 3.9/10, Undercover Boss (CBS, season premiere): 3.8/10, The Amazing Race (CBS, season premiere): 3.8/ 9, The Simpsons (Fox, season premiere): 3.7/10, How I Met Your Mother (CBS, season premiere) and Outsourced (NBC, series premiere): 3.6/10 each, The Event (NBC, series premiere): 3.6/ 9, The Mentalist (CBS, season premiere): 3.4/10, NCIS: Los Angeles (CBS, season premiere), Cougar Town (ABC, season premiere) and CSI (CBS, season premiere): 3.4/ 9 each, Private Practice (ABC, season premiere): 3.2/ 9, Law & Order: SVU (NBC, season premiere); 3.2/ 8

 

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CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of August 23 based on total viewers and the three key demos:

 

Total Viewers:

ESPN: 3.93 million, USA: 2.24, Fox News: 1.89, History: 1.64, Nick at Nite: 1.57, TNT and Cartoon: 1.40 each, TBS: 1.36, A&E: 1.27, MTV: 1.17

 

Adults 18-49:

ESPN: 1.90 million, USA: 790,000, History: 789,000, MTV: 776,000, TBS: 757,000, FX: 690,000, TNT: 651,000, Comedy Central: 610,000, TLC: 604,000, A&E: 550,000

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-National Ratings in Syndication – Week of September 13:

What follows are the top 20 rated programs in households (first-run and off-network) for the week of Sept. 13:

 

Wheel of Fortune (CBS Television Distribution): 5.9 rating, Oprah (CBS): 5.3, Two and a Half Men (Warner Bros.): 5.2, Jeopardy (CBS): 5.1, Judge Judy (CBS): 4.3, Family Guy – Weekend (Twentieth): 4.0, Entertainment Tonight (CBS): 3.6, Family Guy (Twentieth) and Criminal Minds (CBS): 2.8 each, Inside Edition (CBS), Everybody Loves Raymond (CBS) and Two and a Half Men – Weekend (Warner Bros):2.7 each, My Wife and Kids (Disney-ABC) and Law & Order: Criminal Intent (NBC Universal): 2.6 each, Dr. Phil (CBS) and The Office (NBC Universal): 2.5 each, Dr. Oz (Sony Pictures Television), Seinfeld (SPT) and Numb3rs (CBS): 2.4 each

 

In first-run stripped series news, Swift Justice with Nancy Grace from CBS Television Distribution opened with a 1.4 rating in households -- the biggest court show premiere in five years. Trailing Nancy Grace was Oprah spin-off No. 4, The Nate Berkus Show from Sony Pictures Television, and it debuted with a 1.0.

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 9/29/10

 
 8:30 p.m. Better with You
 9:00 p.m. Modern Family

 9:30 p.m. Cougar Town

10:00 p.m. The Whole Truth

 
CBS:
 8:00 p.m. Survivor: Nicaragua
 9:00 p.m. Criminal Minds

10:00 p.m. The Defenders

 
NBC:
 8:00 p.m. Undercovers
 9:00 p.m. Law & Order: SVU

10:00 p.m. Law & Order: Los Angeles (series premiere)

 
Fox:
 8:00 p.m. Hell’s Kitchen (two episodes)
 
CW
 8:00 p.m. America’s Next Top Model
 9:00 p.m. Hellcats
 
 

New Program Descriptions  

 

Law & Order: Los Angeles (NBC)

 
-The Premise:

Southern California is the setting for this new crime solving edition of the long-running franchise. The ensemble cast includes Alfred Molina, Skeet Ulrich, Terrence Howard and Corey Stoll.

  
-The Reality:

After two decades, the “mothership,” Law & Order, finally received its walking papers, while long-running spin-off Law & Order: SVU is not the force it once was. So, it is fair to wonder why it is even necessary to introduce a new Law & Order series. But, the familiarity of the franchise coupled with a new setting should be beneficial (think: NCIS: Los Angeles). The lead-in, SVU, is a flawless fit.  And one of the competing shows (ABC’s The Whole Truth) was DOA last week. While the run may not be 20 years, there is every reason to think Law & Order: Los Angeles will succeed. 

 

-Chance of Survival for Law & Order: Los Angeles (Based on a scale of 1-1 to 10-1): 2-1

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Fox’s Lone Star First Casualty of New Season:

Just two episodes into its run, Fox has removed low-rated drama Lone Star from the Monday 9 p.m. hour, with former occupant Lie to Me scheduled to return on Oct. 4. Lone Star opened with just 4.10 million viewers and a 1.3 rating/3 share among adults 18-49 (out of 10.69 million viewers and a 4.2/11 in the demo for lead-in House) on Sept. 20. The second, and final, episode dipped to 3.23 million viewers and a 1.0/ 3 among adults 18-49 on Sept. 27. There is no word if Fox has any plans of airing the remaining episodes online or on a later date.

 

-Lifetime Announces Launch Date for The Fairy Jobmother:

New Lifetime non-scripted series The Fairy Jobmother, which features international career specialist Hayley Taylor helping families struggle with unemployment, will preview out of the eighth season-finale of Project Runway on Thursday, Oct. 28 at 11 p.m. ET. One week later it moves into its regularly scheduled Thursday 9 p.m. time period. 

 
__________________________________________________________________
 
TV Trivia Time:
The Fifteenth Pelican 
 

Which one of the following series is based on a novel called The Fifteenth Pelican?

 

a)      Birds of Prey

b)      Father Dowling Mysteries

c)      The Flying Nun

d)      Hell Town

e)      I’ll Fly Away

 

The answer to yesterday’s question…

 

What was Brenda Morgenstern’s occupation on Mary Tyler Moore Show spin-off Rhoda?

 

a)       bank teller

b)       hair dresser

c)       nurse

d)       receptionist

e)       sales clerk

Is: a) bank teller. Remember the following opening for Rhoda in season one?

 

 "My name is Rhoda Morgenstern. I was born in the Bronx, New York in December 1941. I've always felt responsible for World War II. The first thing that I remember liking that liked me back was food. I had a bad puberty, it lasted seventeen years. I'm a high school graduate. I went to art school -- my entrance exam was on a book of matches. I decided to move out of the house when I was twenty-four. My mother still refers to this as the time I ran away from home. Eventually I ran to Minneapolis where it's cold, and I figured I'd keep better. Now I'm back in Manhattan. New York, this is your last chance."

 
-Current kudos goes to:

Suzanne Ackley, Mark Amato, Becky Beaty, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, John Brooker, Mavis Chow, Larry Collins, Jim Colucci, Tom Condosta, Reid Davis, Sue Doron, Phyllis Epstein, Jan Frazier, Julie Friedlander, George Gardner, Gail Goins, Maureen Goldman, Geoffrey Gordon, Ed Griffis, Michelle Harrington, Carolyn Becker Hayes, Bob Ingersoll, David Jackino, Tom Kilgallon, Mary Kinoshita, Steve Kurtzer, Stephen LaRue, Rick Locke, Melinda Lujan, Kathy Martin, Kathy McClung, Tracie Millen, Debbie Mirr, Jim Moore, Anne Moynihan, Sandra Pettway, David Primuth, Gordon Purcell, Arthur Reinstein, Colleen Roth, David Ruckman, Anthony Salerno, Greg Salerno, Joe Swaney, Ronnie Tallant, Linda Weeks, Ted Zawislak