CBS Wins Friday; Overnights Delayed on Sunday | Adweek CBS Wins Friday; Overnights Delayed on Sunday | Adweek
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CBS Wins Friday; Overnights Delayed on Sunday

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THE PROGRAMMING INSIDER

Monday, March 14, 2011

 
Primetime Ratings:

Friday and Saturday Results

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

A Classic Theme Song

_______________________________________________________________________
 

Prime-Time Ratings:

Friday and Saturday Results

 
Friday 3/11/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    6.5/12

NBC   3.8/ 7
ABC   2.9/ 5
Fox     2.3/ 4
CW     0.9/ 2
 

CBS: 10.60 million, NBC: 5.81, ABC: 4.74, Fox: 3.95, CW: 1.44

 

-Adults 18-49:

CBS: 1.8 rating/6 share, Fox: 1.6/ 5, NBC: 1.4/ 5, ABC: 1.4/ 4, CW: 0.5/ 2

  
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Primetime: What Would You Do? (ABC), Fringe (Fox)

 
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-Ratings Breakdown:

CBS led the struggling Friday troops, beating the No. 2 network (NBC in total viewers, Fox in adults 18-49) by 4.79 million viewers and 0.2 rating points among adults 18-49. But winning the night with under a 2-rating in the demo is not what you would call impressive.

 

In what could be series-finale news, CBS’ relocated The Defenders signed-off with a dominant 9.03 million viewers and a second-place 1.5 rating/5 share among adults 18-49 at 8 p.m. On another network, this could have been a series worth renewing. But since CBS has so few holes to fill, The Defenders is considered a goner.

 

Next on CBS was CSI: NY (Viewers: #1, 11.04 million; A18-49: #1, 2.0/ 6 at 9 p.m.), which is also a question mark to return if CBS decides to trim the CSI franchise, followed by Blue Bloods (Viewers: #1, 11.75 million; A18-49: #1t, 1.9/ 6 at 10 p.m.). Count on freshman Blue Bloods returning next season.

 

NBC opened the evening with a repeat of already renewed Who Do You Think You Are? (Viewers: #4, 3.94 million; A18-49: #4, 0.9/ 3 at 8 p.m.), followed by two-hours of Dateline at 6.74 million viewers and a 1.7/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 6.32 million (#2), A18-49: 1.4/ 4 (#3t)

 9:30 p.m. – Viewers: 6.43 million (#2), A18-49: 1.5/ 5 (#2t)

10:00 p.m. – Viewers: 7.00 million (#2), A18-49: 1.9/ 6 (#1t)

10:30 p.m. – Viewers: 7.23 million (#2), A18-49: 1.9/ 6 (#2t)

 

Fox populated this second Friday in March with uneventful Kitchen Nightmares (Viewers: #2, 4.13 million; A18-49: #1, 1.7/ 6 at 8 p.m.), and relocated Fringe, which dipped to a season-low 3.76 million viewers (#4) and a 1.5/ 5 among adults 18-49 (#2) at 9 p.m. Given the networks are currently preparing the blueprints for next season, now is not the time to dip to a below-average performance.

 

Elsewhere, ABC aired Supernanny (Viewers: #3, 4.01 million; A18-49: #3, 1.4/ 4), which officially concludes next week, Primetime: What Would You Do? (Viewers: #3, 4.35 million; A18-49: #3t, 1.4/ 4) and 20/20 (Viewers: #3, 5.88 million; A18-49: #3, 1.6/ 5). And The CW capped off the evening with repeats of Smallville (Viewers: #5, 1.56 million; A18-49: #5, 0.5/ 2) and Supernatural (Viewers: #5, 1.32 million; A18-49: #5, 0.5/ 2). 

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 3/12/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.3/ 6

Fox    3.0/ 6
NBC 2.9/ 5
ABC 1.8/ 3
 

-Total Viewers:

CBS: 4.89 million, Fox: 4.88, NBC: 4.31, ABC: 2.90

 

-Adults 18-49:

Fox: 1.6 rating/6 share, ABC, CBS and NBC: 0.8/ 3 each

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Saturday’s Winners:
 

-Saturday’s Losers (excluding repeats):

Rascal Flatts: Nothing Like This Presented by J.C. Penney (ABC) and the night overall.

 
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-Ratings Breakdown:

CBS inched past the home of Cops and America’s Most Wanted, Fox, for first in total viewers on this second Saturday in March. But 4.89 million viewers is nothing to boast about. Nor is the 1.6 rating/6 share among adults 18-49 for dominant Fox.

 

CBS aired repeats of NCIS (Viewers: #3, 4.06 million; A18-49: #3, 0.8 rating/3 share) and spin-off NCIS: Los Angeles (Viewers: #1, 5.55 million; A18-49: #2, 0.9/ 3) from 8-10 p.m., followed by long-running 48 Hours Mystery at just 5.04 million viewers (#1) and a 0.9/ 3 among adults 18-49 (#1t) at 10 p.m. Fox had nothing unusual to report with aforementioned Cops (original and repeat – Viewers: #1, avg. 4.82 million; A18-49: #1, avg. 1.6/ 6 from 8-9 p.m.) and America’s Most Wanted (Viewers: #2, 4.94 million; A18-49: #1, 1.6/ 6 at 9 p.m.).

 

NBC filled the evening with encore telecasts of Harry’s Law (Viewers: #2, 4.24 million; A18-49: #4, 0.7/ 3), Law & Order: Los Angeles (Viewers: #3, 3.81 million; A18-49: #3, 0.7/ 2) and Law & Order: SVU (Viewers: #2, 4.89 million; A18-49: #1, 1.1/ 4). And smack in the middle of repeats of ABC’s Wipeout (Viewers: #4, 3.09 million; A18-49: #2, 0.9/ 3 at 8 p.m.) and Secret Millionaire (Viewers: #3, 3.07 million; A18-49: #2t, 0.9/ 3 at 10 p.m.) was original special Rascal Flatts: Nothing Like This Presented by J.C. Penney at a minute 2.53 million viewers (#4) and a 0.6/ 2 among adults 18-49 (#4) at 9 p.m. Had the special been any good, ABC would not have buried in on Saturday in March.

 

Source: Nielsen Media Research data (R = repeat)

 
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Note: The metered market rating results for Sunday, March 13 are delayed at press time due to daylight savings time.

 
 
 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-Thursday Cable Scorecard:

MTV mega-hit Jersey Shore lost some steam on Thursday, March 10, with 7.20 million viewers and a 3.7 rating among adults 18-49 at 10 p.m. ET/PT. But it was still hands down the highest rated regularly scheduled series on basic cable for the evening. In the distant No. 2 spot was recently launched USA drama Fairly Legal (Viewers: 2.81 million; A18-49: 0.9), followed by animated FX sitcom Archer at 1.02 million viewers and a 0.5 in the demo. Basketball on TNT performed as follows:

 
NBA Game 1 (TNT): 4.84 million; A18-49: 2.1
NBA Game 2 (TNT): 2.43 million; A18-49: 1.1
 
-Speaking on Thursday:

Here were the overall results by network for March 10 based on total viewers and adults 18-49:

 
Total Viewers:

Fox: 16.37 million, CBS: 12.80, ABC: 4.79, NBC: 2.46, CW: 1.01

 
Adults 18-49:

Fox: 5.0 rating/14 share, CBS: 3.1/ 9, ABC: 1.6/ 5, NBC: 1.1/ 3, CW: 0.4/ 1

 
Source: Nielsen Media Research data
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On the Air Tonight:
Prime-Time Programming Options

 

Monday 3/14/11

 
ABC:

 8:00 p.m. The Bachelor (season finale)

10:00 p.m. The Bachelor: After the Final Rose
 
CBS:

 8:00 p.m. How I Met Your Mother (R)

 8:30 p.m. Mad Love

 9:00 p.m. Two and a Half Men (R)

 9:30 p.m. Mike & Molly (R)

10:00 p.m. Hawaii Five-O (R)
 
NBC:

 8:00 p.m. Chuck

 9:00 p.m. The Event

10:00 p.m. Harry’s Law
 
Fox:

 8:00 p.m. House 

 9:00 p.m. The Chicago Code  

 
CW:

 8:00 p.m. 90210 (R)

 9:00 p.m. Gossip Girl (R)

 
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 

-Fox Delays Start of Terra Nova:

Upcoming Steven Spielberg family adventure Terra Nova, which was supposed to preview out of American Idol with a 2-hour installment in May, will now officially launch next fall. No official time period has been announced yet.

 
-New Game Show on NBC:

NBC has ordered eight episodes of a new game show tentatively titled called Still Standing, which is based on a hit Israeli series of the same name and features contestants trying to out-guess 10 competitors in 10 fast-paced trivia questions. No official launch date has been announced. Still Standing was, by the way, the name of a CBS sitcom that aired from 2002 to 2006. 

 

-Dog Whisperer Has a New Home:

National Geographic Channel staple Dog Whisperer with Cesar Millan has a new home, National Geo Wild, with 10 new episodes ordered for early 2012. The 141 already completed episodes will begin migrating to National Geo Wild in April 

 
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TV Trivia Time:

A Classic Theme Song

 

Who performed the theme song for sitcom The Wonder Years?

 

a)      The Beatles

b)      Joe Cocker

c)      Earth, Wind and Fire

d)      The Moody Blues

e)      The Rolling Stones

 

The answer to Friday’s question…

 

Where does Barney Fife keep the bullet for his gun on The Andy Griffith Show?

 

a)      in his gun

b)      in his left sock

c)      in his right back pants pocket

d)      in his shirt pocket

e)      under his hat

 

Is:  d) In his shirt pocket. Shaky Barney did not keep the bullet in his gun because he was afraid it might go off.

 
-Current kudos goes to:

Steve Albright, Becky Beaty, Gerry Bixenspan, Michael Bobble, Greg Bridges, Mitch Burg, Larry Cauble, Larry Collins (2x), Tom Condosta, Harold Cooper, Kay Copeland, Mark Cosenza, Reid Davis, Sylvia Davis, Sue Doron, Mike Fitzgerald, Adam Giagni, Maureen Goldman, Geoffrey Gordon, Ed Griffis, Ed Groves, Scott Hamula, Brad Hight, Heidi Hoffmeister, David Jackino, Ken Jobe (2x), Deb Kainer, Marie LeFevre Karp, Stefanie King, Jim Kittelberger, Synda Kollman, Joel Kunkel, Steven Kurtzer, Howard Lieboff, Rick Locke, Mark Misiano, Jim Moore, Anne Moynihan, Michael Murphy, Joe Pedri, Gordon Purcell, Michael Ratliffe, Con Rigg, Bruce Robinson,  Patti Rodriguez, Jay Rossi, Mary Ryan, Carly Schinzing, Judy Schrader, David Shearer, Maxine Shulman, Janet Shute, Jenny Smith, Mike Stallcup, Michelle Stanton, Trenna Underhill, Jonathan Vaden. Mike Walsh, Don Webb, Tammy Wiard, Kendal Zagor