CBS Dominates Week of Oct. 5 | Adweek
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CBS Dominates Week of Oct. 5

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Wednesday, October 14, 2009
 
Prime-Time Metered Market Tuesday Ratings:

CBS Remains the Network to Beat

 
National Ratings in Prime-Time:

Week of October 5, 2009

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Rural Chucklers
 ________________________________________________________________________________
Prime-Time Metered Market Tuesday Ratings:

CBS Remains the Network to Beat

 
Tuesday 10/13/09
 

              HH
          Rtg/Shr

CBS 10.4/17
ABC 6.0/10
NBC 4.7/ 8
Fox    4.6/ 7
CW    1.2/ 2
 
----------
 

-Percent Change From the Year-Ago Evening (Tuesday, October 14, 2008):

CBS: +14, CW: - 8, ABC: - 9, NBC: -10, Fox: -35
 
----------
 
-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), Dancing With the Stars (ABC), The Good Wife (CBS)

 
-Honorable Mention:
The Biggest Loser (NBC), Hell’s Kitchen (Fox)
 
-Yesterday’s Losers:

Shark Tank (ABC), 90210 (CW), Melrose Place (CW), The Forgotten (ABC), The Jay Leno Show (NBC)

 
----------
 
-Ratings Breakdown:

It was another clean Tuesday overnight sweep for CBS with its combination of NCIS (12.2 rating/19 share), spin-off  NCIS: Los Angeles (9.6/15) and The Good Wife (9.3/16). As strong as NCIS: Los Angeles is (and it was the third most-watched show for the week of Oct. 5, with 16.31 million viewers), week-to-week it was down by nine percent in the overnights (10.5/16 to 9.6/15).

 

ABC, as always, got plenty of overnight mileage out of the live Dancing With the Stars Results Show, which finished second in the 9 p.m. hour with a 9.1/14. But soon-to-depart lead-in Shark Tank tanked with a fourth-place 3.7/ 6 at 8 p.m. And freshman lead-out The Forgotten dipped to a second-place 5.0/ 8 at 10 p.m. -- 47 percent below the 9:30 p.m. portion of lead-in Dancing With the Stars (9.5/15). One week earlier, The Forgotten averaged a 4.8/ 8. Potentially concerning for The Forgotten was a loss of 16 percent at 10:30 p.m. (5.5/ 9 to 4.6/ 8).

 

As a reminder, the remake of V steps into the Tuesday 8 p.m. hour on Nov. 3. As for Dancing With the Stars, so long Chuck Liddell, who is the ultimate fighter, not dancer. For more on Dancing with the Stars, click here.    http://www.nypost.com/p/entertainment/tv/what_happened_TfltavW8tavXhrosYU0N1M.

 

As always, NBC’s The Biggest Loser did not look all that impressive based on the overnights, with a 5.1/ 8 from 8-10 p.m. But expect plenty of interest among key among adults 18-49 once the fast affiliate results are posted at PIFeedback. Here is the half-hour breakdown for The Biggest Loser:

 
The Biggest Loser (NBC)
8:00 p.m.: 4.7/ 8 (#2)
8:30 p.m.: 4.8/ 8 (#2)
9:00 p.m.: 5.1/ 8 (#3)
9:30 p.m.: 5.6/ 9 (#3)
 

The Jay Leno Show, which delivers its best weekly performance on Tuesday, finished third in the overnights, with a lackluster 4.0/ 7 at 10 p.m. Compared to one week earlier (4.4/ 7 on Oct. 6), that was a loss of nine percent.

 

Over at Fox, the two-hour season-finale of reality/competition Hell’s Kitchen averaged a 4.6/ 7 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 
Hell’s Kitchen (Fox)
8:00 p.m.: 4.4/ 7 (#3)
8:30 p.m.: 4.6/ 7 (#3)
9:00 p.m.: 4.6/ 7 (#4)
9:30 p.m.: 4.9/ 8 (#4)
 

Based on the expected interest among adults 18-49, Hell’s Kitchen, like The Biggest Loser, is listed as “honorable mention.”

 

In the very distant fifth-place spot was The CW’s lifeless combination of 90210 (1.3/ 2) and Melrose Place (1.1/ 2). One year earlier, a repeat of 90210 averaged a 1.6/ 3 in the overnights on Oct. 14, 2008. Word of advice to the next network considering reviving a past hit: don’t do it. 

 

Source: Nielsen Media Research data (R = repeat)

_____________________________________________________________________________
 

National Ratings in Prime-Time:

Week of October 5, 2009

 

CBS finished first in households, total viewers, adults 18-49 and adults 25-54 for this third week of the 2009-10 season, with growth over the comparable year-ago period of as much as 11 percent among adults 18-49. The Eye net’s winning streak in total viewers is now three consecutive weeks. Fox dominated among adults 18-34, with an increase of eight percent, while tying NBC for second in adults 18-49. Elsewhere, Fox ranked fourth with double-digit losses from one year earlier. 

 

Led by Sunday Night Football and the one-hour wedding of Pam and Jim on The Office, NBC also finished second in adults 25-54, and third in households, total viewers and adults 18-34 at levels close to one year earlier. While a consistent performance is, no doubt, a positive, there are holes aplenty on NBC’s schedule including the lackluster Thursday 8 p.m. time period debut for sitcom Community (see Freshman Series Results below), limited ongoing sampling for new medical dramas Trauma and Mercy, and the ongoing train-wreck known as The Jay Leno Show. Take a look at Leno’s performance by night for the week of Oct. 5:

 

The Jay Leno Show (NBC) – 10 p.m.

Monday – Viewers: 4.45 million (#76), A18-49: 1.5/ 4 (#71t)

Tuesday – Viewers: 6.22 million #57(), A18-49: 2.1/ 6 (#48t)

Wednesday – Viewers: 5.71 million (#60), A18-49: 1.7/ 5 (#63t)

Thursday – Viewers: 4.84 million (#73), A18-49: 1.7/ 5 (#63t)

Friday – Viewers: 5.31 million (#67), A18-49: 1.4/ 4 (#78)

 

Is this really a show NBC can afford to air five nights per week all season long?

 

Ongoing losses for the Wednesday comedy block and repeats in the Friday 8-10 p.m. block took its toll on ABC, meanwhile, which dipped to fourth in adults 18-49 and adults 18-34, with year-to-year losses of 17 percent in each category. The CW finished fifth, of course, but with demo gains of 11 to 18 percent. Before anyone gets too optimistic about The CW’s “growth,” keep in mind that the comparison to the week of Oct. 6, 2008 includes low-rated Sunday in the mix. 

 

In a note of rare optimism on Saturday, the Florida/LSU college football match-up on CBS (Viewers: #20, 10.50 million; A18-49: #15t, 3.6 rating/12 share) proves that viewers will watch TV on the troubled evening if there is something worth seeing.

 

Here are the final national ratings for the week of October 5, 2009 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series results, and the top 30 rated programs of the week.  

 
-Households:

CBS: 7.6 rating/13 share (+10), ABC: 5.4/ 9 (-14), NBC: 4.8/ 8 (+ 9), Fox: 3.9/ 6 (-22), CW: 1.4/ 2 (no change)

 

-Total Viewers:

CBS: 12.19 million (+11), ABC: 8.41 (-12), NBC: 7.52 (+ 7), Fox: 6.54 (-18), CW: 2.14 (+ 1)

 

-Adults 18-49:

CBS: 3.3 rating/9 share (+ 3), NBC and Fox: 2.6/ 7 each (- 4 each), ABC: 2.5/ 7 (-17), CW: 1.0/ 3 (+11)

 

-Adults 25-54:

CBS: 4.2/11 (+ 5), NBC: 3.0/ 8 (no change), ABC: 3.0/ 8 (-17), Fox: 2.8/ 7 (-10), CW: 0.9/ 2 (no change)

 

-Adults 18-34:

Fox: 2.6/ 8 (+ 8), CBS: 2.3/ 7 (+10), NBC: 2.2/ 7 (- 8), ABC: 1.9/ 6 (-17), CW: 1.3/ 4 (+18)

 
--------------------
 

Freshman Series Results (in order of total viewers)

 

NCIS: Los Angeles (CBS) – Tuesday 9 p.m. ET

Viewers: 16.31million (#3), A18-49: 3.6/ 9 (#15t)

Grade: A
 
The Good Wife (ABC) – Tuesday 10 p.m. ET

Viewers: 13.69 million (#11), A18-49: 2.9/ 8 (#35t)

Grade: A-
 
FlashForward (ABC) – Thursday 8 p.m. ET
Viewers: 9.00 million (#28), A18-49: 3.0/ 9 (#32t)
Grade: B
 
Modern Family (ABC) – Wednesday 9 p.m. ET

Viewers: 8.82 million (#31), A18-49: 3.4/ 9 (#23t)

Grade: B
 

The Cleveland Show (Fox) – Sunday 8:30 p.m. ET

Viewers: 7.87 million (#37), A18-49: 3.9/10 (#10t)

Grade: A-
 

Cougar Town (ABC) – Wednesday 9:30 p.m. ET

Viewers: 7.84 million (#39), A18-49: 3.2/ 8 (#29t)

Grade: B
 
The Forgotten (ABC) – Tuesday 10 p.m. ET

Viewers: 7.55 million (#41), A18-49: 1.9/ 5 (#54t)

Grade: C-
 
Mercy (NBC) – Wednesday 8 p.m. ET
Viewers: 7.43 million (#42), A18-49: 1.8/ 5 (#60t)
Grade: C
 

Three Rivers (CBS) – Sunday 9:30 p.m. ET (Late start due to football overrun)

Viewers: 7.33 million (#46), A18-49: 1.7/ 4 (#63t)

Grade: D
 
Glee (Fox) – Wednesday 9 p.m. ET

Viewers: 7.28 million (#47), A18-49: 3.3/ 9 (#26t)

Grade: B
 

Accidentally on Purpose (CBS) – Monday 8:30 p.m. ET

Viewers: 7.17 million (#49), A18-49: 2.8/ 7 (#38)

Grade: C
 
The Middle (ABC) – Wednesday 8:30 p.m. ET

Viewers: 6.79 million (#53), A18-49: 2.1/ 6 (#48t)

Grade: C
 
Hank (ABC) – Wednesday 8 p.m. ET

Viewers: 6.45 million (#55), A18-49: 1.6/ 5 (#68t)

Grade: D+
 
Trauma (NBC) – Monday 9 p.m. ET

Viewers: 5.36 million (#65), A18-49: 1.7/ 4 (#63t)

Grade: D
 
Shark Tank (ABC) – Tuesday 8 p.m. ET

Viewers: 5.15 million (#68), A18-49: 1.5/ 4 (#71t)

Grade: F
 
Eastwick (ABC) – Wednesday 10 p.m. ET

Viewers: 5.14 million (#69), A18-49: 1.8/ 5 (#60t)

Grade: D-
 

Community (NBC) – Thursday 8 p.m. ET (time period premiere)

Viewers: 4.87 million (#72), A18-49: 1.9/ 6 (#54t)

Grade: F
 
The Vampire Diaries (CW) – Thursday 8 p.m. ET

Viewers: 3.52 million (#78), A18-49: 1.7/ 5 (#63t)

Solid results in the target young female demos.

Grade: B+
 
Brothers (Fox) – Friday 8 p.m. ET

Viewers: 2.31 million (#86), A18-49: 0.8/ 3 (#90t)

Grade: F
 

Brothers (Fox) – Sunday 7 p.m. ET (extra episode)

Viewers: 1.70 million (#93), A18-49: 0.6/ 2 (#93)

Grade: F
 

Melrose Place (CW) – Tuesday 9 p.m. ET

Viewers: 1.60 million (#94), A18-49: 0.9/ 2 (#86t)

Grade: F
 
---------------
 

Top 30 Rankings

 

-Total Viewers:

NCIS (CBS): 20.70 million, Dancing With the Stars – Monday (ABC): 16.35, NCIS: Los Angeles (CBS): 16.31, Sunday Night Football (NBC, Indianapolis at Tennessee): 16.02, CSI (CBS): 14.90, The Mentalist (CBS): 14.70, 60 Minutes (CBS): 14.54, Grey’s Anatomy (ABC): 14.13, Criminal Minds (CBS): 14.05, House (Fox): 13.74, The Good Wife (CBS): 13.69, CSI: Miami (CBS): 13.43, Desperate Housewives (ABC): 13.42, Two and a Half Men (CBS): 13.30, The Big Bang Theory (CBS): 12.52, CSI: NY (CBS): 12.43, Dancing With the Stars – Tuesday (ABC): 12.42, Survivor: Samoa (CBS): 11.69, The Amazing Race (CBS): 10.52, College Football: Florida at LSU (CBS): 10.50, Bones (Fox): 10.29, Football Night in America, part 3 (NBC): 9.62, Extreme Makeover: Home Edition (ABC): 9.61, Private Practice (ABC): 9.50, The Office (NBC, one hour): 9.42, The Biggest Loser (NBC): 9.24, Castle (ABC): 9.23, FlashForward (ABC): 9.00, Brothers & Sisters (ABC) and Family Guy (Fox): 8.97 each

 

-Adults 18-49:

Sunday Night Football (NBC, Indianapolis at Tennessee): 6.2 rating/16 share, Grey’s Anatomy (ABC): 5.4/14, House (Fox): 5.4/13, The Office (NBC, one hour): 4.8/12, The Big Bang Theory (CBS): 4.7/11, Desperate Housewives (ABC) and Family Guy (Fox): 4.6/11 each, Two and a Half Men (CBS): 4.4/10, NCIS (CBS): 4.3/12, CSI: Miami (CBS) and The Cleveland Show (Fox): 3.9/10 each, Football Night in America, part 3 (NBC): 3.7/11, The Biggest Loser (NBC) and The Simpsons (Fox): 3.7/10 each, College Football: Florida at LSU (CBS): 3.6/12, Private Practice (ABC): 3.6/10, NCIS: Los Angeles (CBS) and Criminal Minds (CBS): 3.6/ 9 each, CSI (CBS) and 60 Minutes (CBS): 3.5/ 9 each, Dancing With the Stars – Monday (ABC) and American Dad (Fox): 3.5/ 8 each, Survivor: Samoa (CBS): 3.4/10, Modern Family (ABC) and How I Met Your Mother (CBS): 3.4/ 9 each, Hell’s Kitchen (Fox), Glee (Fox) and The Mentalist (CBS): 3.3/ 9 each, Cougar Town (ABC) and The Amazing Race (CBS): 3.2/ 8 each

 

Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:
What’s Hot/What’s Not
 

-More Gains for CN’s Star Wars: Clone Wars:

Based on the final national ratings for Friday, Oct. 9, Cartoon Network’s sophomore Star Wars: The Clone Wars built over the year-ago time period by 50 percent in kids 2-11 (1.12 million), 79 percent in kids 6-11 (851,000) and 75 percent among kids 9-14 (624,000). Growth among key boys was even greater at as much as 91 percent among boys 9-14 (536,000). 

 
-Updated Cable Rankings:

What follows are the top 10 rated basic cable networks in prime-time for the week of October 5. TBS’ massive top ranking is a reflection of its exclusive coverage of the MLB League Division Series, which led the network to its most-viewed week in the 33-year history of the cable network. Over the course of the 13 games, TBS averaged a 3.1 household rating, 3.57 million households and 4.77 million viewers -- up 11 percent in all three benchmarks.   

 
Total Viewers:

TBS: 5.41 million, ESPN: 4.10, USA: 2.92, Fox News: 2.12, Nick at Nite: 1.63, A&E: 1.46, Syfy: 1.45, FX: 1.32, Cartoon Network: 1.31, TNT: 1.24

 
Adults 18-49:

TBS: 2.26 million, ESPN: 2.13 million, USA: 1.14 million, FX: 770,000, Syfy: 741,000, A&E: 632,000, Discovery: 603,000, TNT: 544,000, Comedy Central: 542,000, Food Network: 531,000

 
Adults 25-54:

TBS: 2.54 million, ESPN: 2.13 million, USA: 1.26 million, Syfy: 804,000, A&E: 695,000, FX: 670,000, Discovery: 608,000, TNT: 564,000, Lifetime: 560,000, Fox News: 556,000

 
Adults 18-34:

TBS: 1.12 million, ESPN: 972,000, USA: 492,000, FX: 423,000, MTV: 379,000, Comedy Central: 342,000, Syfy: 292,000, VH1: 291,000, ABC Family: 276,000

 

Source: Nielsen Media Research data (R = repeat)

 
 
 

On the Air Tonight:
Prime-Time Programming Options

 
Wednesday 10/14/09
 
ABC:
 8:00 p.m. Hank
 8:30 p.m. The Middle
 9:00 p.m. Modern Family

 9:30 p.m. Cougar Town

 10:00 p.m. Eastwick
  
CBS:

 8:00 p.m. The New Adventures of Old Christine

 8:30 p.m. Gary Unmarried

 9:00 p.m. Criminal Minds

10:00 p.m. CSI: NY

 
NBC:
 8:00 p.m. Mercy
 9:00 p.m. Law & Order: SVU

10:00 p.m. The Jay Leno Show

 
Fox:
 8:00 p.m. So You Think You Can Dance

 9:00 p.m. Glee

 
CW

 8:00 p.m. America’s Next Top Model

 9:00 p.m. Melrose Place (R)

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Busy Laurence Fishburne:

Laurence Fishburne, who joined the cast of CSI last season as Dr. Ray Langston, will appear in CSI: Miami, CSI: NY and CSI the week of Nov. 9 in a three-tier storyline that takes Dr. Langan to Miami and New York to help solve the case of a young girl reported missing in Las Vegas. 

 

-NATPE Heads to Miami:

After eight consecutive years at the Mandalay Bay Hotel in Las Vegas, the annual National Association of Television Program Executives (NATPE) gathering will shift to Miami in January 2011. The convention will be held at the Fontainebleau Hotel on Miami’s South Beach area.  

_________________________________________________________________________
 
TV Trivia Time:
Rural Chucklers
 

Which one of the following classic comedies was on the air the least number of years?

 

a)      The Beverly Hillbillies

b)      Green Acres

c)      Mayberry RFD

d)      The Real McCoys

e)      Petticoat Junction

 

The answer to yesterday’s question…

 

Who played the roll of Tess McGill in Working Girl, the short-lived 1990 sitcom based on the theatrical of the same name?

 

a)      Sandra Bullock

b)      Olivia d’Abo

c)      Lauren Graham

d)      Nancy McKeon

e)      Hilary Swank

 

Is:  a) Sandra Bullock, who went from sitcom schlock to big screen stardom. Former Facts of Life star Nancy McKeon had originally signed-on for the role, but backed out at the last minute. Remember this theme song from the movie?

 

We're coming to the edge
Running on the water
Coming through the fog
Your sons and daughters

Let the river run
Let all the dreamers
Wake the nation
Come, the New Jerusalem

Silver cities rise
The morning lights
The streets that lead them
And sirens call them on with a song

It's asking for the taking
Trembling, shaking
Oh, my heart is aching

We're coming to the edge
Running on the water
Coming through the fog
Your sons and daughters

We the great and small stand on a star
And blaze a trail of desire
Through the darkling dawn

It's asking for the taking
Come run with me now
The sky is the color of blue
You've never even seen
In the eyes of your lover

Oh, my heart is aching
We're coming to the edge
Running on the water
Coming through the fog
Your sons and daughters

It's asking for the taking
Trembling, shaking
Oh, my heart is aching
We're coming to the edge
Running on the water
Coming through the fog
Your sons and daughters

Let the river run
Let all the dreamers
Wake the nation
Come, the New Jerusalem

 
-Current kudos goes to:

Michelle Amundson, Barbara Berman, Gerry Bixenspan, Lillian Buchman (2x), Larry Collins, Tom Condosta, Reid Davis, Phyllis Epstein, Paul Fox, Jan Frazier, Michael Fruchtman, Maureen Goldman, Brad Hight, Heidi Hoffmeister, Ken Hommel, Kerry Hughes, Bob Ingersoll, David Jackino, Deb Kainer, Tom Kilgallon, Irene Kirschner, Synda Kollman, Mark Krause, Stephen Kurtzer, Michael Lehman, Michele McAleer, Laura Nachman, Tony Naldrett, Stephen Narissi, Frank Nicotero, Alan Perris, Greg Phelan (2x), Robyn Brown-Postell, Gordon Purcell, Con Rigg, Tina Rolon, Joe Rubi, David Ruckman, Greg Salerno, Robert Sells, Dewayne Snype, Michelle Stanton, Andrew Stearn, Kelly Swindell, Ronnie Tallant, Ted Zawislak