Breaking Bad May Have Dented Broadcast's Sunday Dramas

ABC's Revenge, CBS' Good Wife slip

While the national cable ratings won’t be in until later this afternoon, the early broadcast numbers suggest that a significant cohort of viewers may have ditched the networks in favor of the Breaking Bad finale.

According to Nielsen live-plus-same-day data, Sunday night’s scripted dramas were down across the board. Returning for a third season at 8 p.m., ABC’s Once Upon a Time delivered 8.52 million viewers and a 2.6 in the 18-49 demo, down 33 percent from a year-ago 3.9

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in