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NEW YORK Despite mounting scrutiny over its portable people meter (PPM) service by the Federal Communications Commission and New York State attorney general Andrew Cuomo, among others, Arbitron kicked off Wednesday’s monthly PPM conference call with president of sales and marketing Pierre Bouvard saying, “We have another set of great news for you on the PPM sample.”
“It’s ironic when you read about the concerns of ethnic broadcasters. In actuality, we have a major overrepresentation problem.
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