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Comcast-Spectacor, the Philadelphia-based sports and entertainment firm named ABC Regional Sports & Entertainment Sales as its exclusive national sales representative.
The deal, announced Monday (Dec. 14) gives ABC Regional Sports & Entertainment Sales access to a broad range of inventory associated with the Philadelphia Flyers, the Philadelphia 76ers, the Wachovia Center and Wachovia Spectrum arenas; and Comcast SportsNet Philadelphia, the 24-hour sports network.
Comcast-Spectacor will continue to handle local advertising.
“Our partnership with ABC Regional Sports & Entertainment Sales enables us to increase our ability to attract national advertisers who want to promote their products to our sports fans here in Philadelphia,” said Joe Croce, senior vp of Comcast-Spectacor.
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