The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in a bid to impress said execs into turning their pockets inside out.
But tugging dollars from industry wallets takes more than a PowerPoint presentation. The upfront is also a network's only chance to strut its stuff and throw money around, spoiling its most important audience—while demonstrating its health, spirit and vitality in much the same way as a debutante.
Now deep into the broadcast upfront schedule (most of the cable presentations were held last week or earlier), it's apparent some networks know how to play the game while others are still finding their way off the sidelines. Here are the 10 best upfront parties attended by Adweek so far.