Ziff Davis announced on Monday that it has acquired NetShelter, a technology-centric ad network/platform which claims to represent about 150 websites.
Ziff Davis boasted in a release that the deal with elevate the company to the position of No. 1 property in the tech category, per comScore. “The acquisition of NetShelter fully returns Ziff Davis to the dominant market position in the technology vertical," Ziff Davis CEO Vivek Shah said in a statement. "We will combine our best-in-class ad targeting capabilities and trading desk expertise with what our marketers need most today. High-quality, high-impact inventory that’s available at scale on trusted sites frequented by tech enthusiasts.”
News of the deal was first reported by TechCrunch on Sunday. Ziff Davis publishes popular tech sites like PCMag.com and Geek.com, while NetShelter has MacRumors.com and other sites under its umbrella.
Speaking about the deal, Bennett Zucker, Ziff Davis' svp and gm of data solutions, echoed Shah's sentiment. "As a company, Ziff Davis started out many years ago as a print publisher. (It) has enjoyed some very high highs and endured some very low lows along the way. Since June 2010 when we really began to reinvent the company, it's been our mission to recapture that No. 1 spot in technology as a goal. And this acquisition, on top of some others we've made the last couple of years, gets us there."