WhaleShark Acquires U.K. Coupon Company

WhaleShark Media, owners of RetailMeNot, Deals.com, and Deals2Buy.com, will acquire eConversions, the U.K.-based company that owns VoucherCodes.co.uk and Gutschein-Codes.de in Germany. TechCrunch reports that the sale will likely be worth around $40 million in cash and stock.

The eConversions purchase is one in a recent spate of acquisitions for WhaleShark. Recently, the company purchased six other coupon sites. TechCrunch estimates the company’s revenue per annum before the eConversions purchase at approximately $50 million.

In eConversions, WhaleShark will acquire a four-million-plus subscriber list. WhaleShark’s CEO Cotter Cunningham says he plans to channel the U.K. company’s email marketing expertise to WhaleShark’s U.S. brands.