Warner Bros. Buys Flixster and Rotten Tomatoes | Adweek Warner Bros. Buys Flixster and Rotten Tomatoes | Adweek
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Warner Bros. Buys Flixster and Rotten Tomatoes

Studio trying to grow its digital content ownership
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Warner Bros. Home Entertainment Group has just acquired Flixster, the social movie app company, as well as Rotten Tomatoes, the film review and news site that Flixster bought from News Corp. last year. Both Flixster and Rotten Tomatoes will remain autonomous.

Under the terms of the deal, Flixster “will continue to operate independently and will expand its services beyond movie discovery to enable digital content ownership and delivery across any connected digital device,” Warner Bros. said in a statement. Flixster is the maker of the most popular movie discovery app, with 35 million downloads to date.

Warner said that it plans to use Flixster to help grow the company’s digital content ownership, including its recently announced app Digital Everywhere, which it describes as “the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice.”

Financial terms of the acquisition were not disclosed, but in March when AllThingsD first reported Warner’s interest in Flixster, the price being discussed was between $60 million and $90 million.