US Airways Won't Fire Anyone for Porno Tweet | Adweek US Airways Won't Fire Anyone for Porno Tweet | Adweek
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US Airways Won't Fire Anyone for Porno Tweet

'It was an honest mistake'

Photo: Getty Images

Give US Airways credit for not doing the knee-jerk thing most any other corporation would have done, instead circling the wagons while trying to make sense out of its pornographic tweet from Monday. The brand late yesterday revealed it wouldn't fire anyone over an image of a nude woman performing a sex act with a toy airplane.

"It was an honest mistake. It was in an attempt to flag the tweet as inappropriate," explained US Airways spokesman Matt Miller, in a New York Post story

Evidently, the photo was posted on the brand's wall by a random Twitter user. While trying to rid the lewd picture from the company's stream, the staffer involved apparently tweeted the image to US Airways' hundreds of thousands of followers.

If you are to believe it was an innocent mishap, which seems fair enough, then kudos to US Airways. The fact of the matter is, otherwise routine digital communications are fraught with opportunities for disaster. Who hasn't regretfully tapped the "Reply to All" button on an email?

So the brand flies the karma route. The only question: Will more-sheltered consumers—who have been too shy or disinterested in raunchy magazines such as Hustler their whole lives—be able to "unsee" the tweet as they shop for window or aisle seats while planning trips to see the grandkids this summer?

Meanwhile, US Airways' Twitter account has gone radio silent since its situation went viral two days ago.

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