Twitter Offers Analytics Dashboard for All

Now everyone can see how far their tweets travel

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures.

The new Twitter dashboard lets you know how many people see a tweet and engage with it, numbers The Wall Street Journal speculates will be useful to journalists, celebrities and politicians who want to know if their messages are actually reaching their target audiences. Twitter’s dashboard also features demographic information about users who engage with tweets.

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