Gaming Platform Twitch Coming to PS4 Later This Year | Adweek Gaming Platform Twitch Coming to PS4 Later This Year | Adweek
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Twitch Announces PS4 Presence

One-button broadcasting comes to both major platforms

Photo: Getty Images

Now you can easily share clips of yourself playing video games with all of your PlayStation friends.

Gaming community platform Twitch has been growing by leaps and bounds; today, it cemented a deal with Sony to add a one-touch broadcasting function to the PS4. With the same function rolling out on XBox Live, as well, Twitch is positioned to grow even further in the coming year, as it translates ease-of-use into content streams.

For the layman: turns out people love to watch other people play video games online (probably while both groups of people should be working), especially StarCraft, DOTA, and other complicated multiplayer games. Twitch has become a major hub for this kind of gaming, not least because of the platform's ease of use for players who want to show off their skills for an audience. Twitch makes it possible to simply press a button and stream your gaming session to its site,

And business wise, since one player = one stream, and one stream may have hundreds or even thousands of users. So when Twitch makes it possible to simply press a button and stream your gaming session to its site, it's basically adding a huge number of extra channels to its package.

Twitch just recently struck out on its own, leaving behind CBS Interactive's ad sales division in favor of creating an in-house group. It's in the midst of trying to widen the reach of all three of its divisions—ad sales, premium accounts, and subcription channels. With the PS4 and the Xbox Live expected to usher in an even bigger gaming boom, many associated businesses such as Twitch (and networks that rely on gaming revenue) are anticipating a banner holiday season.

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