TBG Digital, which specializes in social media ad campaigns, plans on stirring things up in two major U.S. markets by establishing a presence in the Big Apple and the Windy City. Chris Phenner, in New York, and Michael Lee, in Chicago, will head the operation.
Phenner will assume the position of vp of business development for the East Coast, with a focus on expanding the New York market, as well as the New England and mid-Atlantic markets. Phenner hails from Thumbplay, where he was evp of business development, responsible for driving subscribers through integrated partnerships. He worked exclusively with AOL, Clear Channel, Comcast and MSN.
Michael Lee plans on making TBG Digital's presence felt as vp of business development for the Midwest, growing the company's business in Chicago. Prior to TBG Digital, Lee served as an agency development director at Yahoo. He worked with companies and partners to scale their digital marketing practices into profitable, high-growth services.
"Both Chris and Mike bring a proven track record in contributing to the success of growth-oriented companies," said Patrick Toland, TBG Digital's U.S. managing director. "The addition of these talented individuals is a key ingredient to establishing our leadership position in the social media advertising arena."