Take That, Microsoft: Digital Ad Community's Final Word on Default Do Not Track

Companies can ignore DNT browser setting without penalty

The interactive advertising community has an answer to Microsoft's decision to go ahead with its default Do Not Track browser: We won't honor it and we won't penalize companies that ignore it.

The Digital Advertising Alliance, the online advertising industry's self-regulatory body for behavioral targeting, said in a terse statement that it will not sanction or penalize companies that ignore the default settings on Microsoft's Internet Explorer 10 browser or any other browsers that are automatically fixed to a do-not-track setting.

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