Sony Marketing Veteran Joins Tapjoy

Can Peter Dille turn a mobile ad startup into a consumer brand?

Mobile advertising startup Tapjoy just announced a big hire: Peter Dille, a longtime marketing executive at Sony Computer Entertainment America.

Dille's first stint at Sony ran for most of the 1990s, where he said he was part of the team that launched the first PlayStation gaming console. He returned to Sony in 2006 and then left again in March of this year.

Despite the cachet that Dille brings to Tapjoy, his new role as chief marketing officer seems like a big shift, especially since Tapjoy's customers are advertisers and app developers, not consumers.

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