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Search and Enjoy

User behavior has adapted as the gaming industry has added more platforms, digital content
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When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers own an Xbox 360, nearly half play games on mobile phones, and another one-fourth do so on tablets. Gamers spend five hours a week playing (almost half the leisure time they spend online). And with a growing number of games coming through the pipeline, gamers are spending a good portion of the other half of that online time doing research. As much as 40 percent of searching takes place before a title actually launches, with trailers, reviews and demos among the most commonly searched terms, according to Google.



Infographic: Carlos Monteiro