Scribd Launches New App for Reading Online News

Pitches need for yet another format

San Francisco startup Scribd seems to have built a thriving Web publishing site, where people and companies can share everything from individual documents to e-books, which the company says is visited by 75 million readers every month. But Scribd is now adding a second option for online reading with an application called Float that it's releasing today for the iPhone and the Web.

Co-founder and chief technology officer Jared Friedman described it as an attempt to create the ideal reading environment on any device.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in