Huffington Post and Oprah Partner to Bring OWN Content to HuffPost Audience | Adweek
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Oprah and Arianna Join Forces

OWN content coming soon to special section on Huffington Post

Oprah Winfrey's OWN is partnering with the Huffington Post to share OWN content

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Arianna Huffington and Oprah Winfrey are forging a new friendship, intended to share the talk show queen’s health-and-happiness mantra with the vast network of Huffington Post readers and bloggers.

Come August, the Huffington Post Media Group will publish Oprah Winfrey Network-curated content in a special website section and provide a forum for HuffPost’s vast network of bloggers to dialogue about it.

The new section will contain a mix of articles, blogs and interactive content to connect the HuffPost audience on an “emotional and spiritual level,” the company said in a statement. Specifically, it will provide advice and resources focused on personal growth, spirituality and aspects of physical and mental health.

“Oprah was about engagement and authenticity long before engagement and authenticity ruled the Web,” Huffington Post Media Group president and CEO Huffington said in a statement. “I’m delighted that we’ll be working together to enlarge the conversation on living our best lives, as Oprah puts it.”