New York Times to Roll Out TimesPeople Social Networking Site | Adweek
Advertisement

New York Times to Roll Out TimesPeople Social Networking Site

Advertisement

Engaging news content is taking on new meaning for The New York Times.

The news purveyor is getting ready to launch a social network site in an effort to better engage consumers by adapting to evolving media consumption patterns. Currently in beta testing the planned launch of TimesPeople (a working title) is set for early fourth quarter.

The site is intended to