More companies are using blogs as marketing tools, according to a new report from eMarketer.
The firm estimates that one in three companies will have a public-facing blog for marketing this year, rising to 43 percent by 2012.
In many studies, company use of social networks and Twitter outpaces the use of blogs, but the platforms are not mutually exclusive. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer senior analyst Paul Verna.
"Marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales -- as well as improving customer service," Verna added.