Lenovo Not Afraid to Make Fun of Itself in Native Content

Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops. 

It partnered with Onion Labs, the satirical newspaper's native ad team, to create the fantasy football web series Tough Season, in which main character Brad Blevins plays a game called Computer Slap. It's exactly what it sounds like: He uses Lenovo Yoga laptops to destroy other computers. Then, playing into Reddit's geek culture, the computer tech company issued a challenge to members of the online community to create their own 8-bit versions of the Computer Slap game.

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