Klout Faces Foes

Controversy over changes to its algorithm validates the service, CEO says

Klout, a startup that aims to measure people's influence on social networks—and help brands reach those influencers—has recently angered some with its practices. But CEO Joe Fernandez tells Adweek that the bad buzz has been mostly for the good.

Last month, the company changed the algorithm used to calculate Klout scores, leading to complaints from some users whose scores had decreased significantly. It then came under fire from The New York Times for automatically creating profiles for minors (a practice the company says it since has stopped).

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