Hotels.com Adds Digital OOH
For the first time, Hotels.com, is adding digital out of home to its media mix, which includes TV, radio, newspapers, magazines and outdoor. As part of its 2009 campaign, Hotels.com will advertise across three IdeaCast platforms: Airline TV, Health Club TV and Six Flags TV.
In another first, Hotels.com is developing a custom :120 spot, in addition to the standard :30 ad unit, in order to speak directly to its target of business and leisure travelers and mobile professionals.
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