Google and Intel Team Up for Android | Adweek
Advertisement

Google and Intel Team Up for Android

Intel “spurning” Microsoft?
Advertisement

Intel has announced a partnership with Google to produce Android-based smartphones and tablets using Intel Atom chips.
Google senior vice president Andy Rubin and Intel CEO Paul Otellini showed off prototypes of an Android tablet and phone at Intel’s annual developer forum in San Francisco on Tuesday, GigaOM reports.
The news comes as Microsoft unveiled its new operating system, Windows 8, which runs on ARM-based systems. The company handed out preview versions and thousands of Samsung touch-screen tablets to developers on Tuesday, at its annual conference in Anaheim, California, as reported in The New York Times.
GigaOM says Intel’s embrace of Android could be seen as “the reaction of a spurned partner”, in the wake of Microsoft’s support for ARM chips. The Guardian, however, says the move is the latest effort by Intel to get into the booming smartphone market, as sales of PCs slow down in Europe and North America. It quotes Paul Otellini, who says the smartphone market is still open to new developments.
"The smartphone business is not established in terms of the ultimate shakeout of who's going to win and who is going to lose," Otellini says. "You saw what happened in terms of how fast Android took share from Apple. So good products on good platforms can really still make a big difference in this industry."
The new Android phones should be available in the first half of 2012.