Gannett Expands on Hyper-Local Sites | Adweek Gannett Expands on Hyper-Local Sites | Adweek
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Gannett Expands on Hyper-Local Sites

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Stepping up its coverage of local high school sports, Gannett announced plans Wednesday (Aug. 18) to launch more than 100 hyper-local Web sites co-branded with HighSchoolSports.net. The TV and newspaper owner also plans to increase its coverage of high school sports on USAToday.com.

The first micro-sites will debut this month in 38 Gannett media markets such as Atlanta, Ga., Washington, D.C., and Denver, Co. Rollout to Gannett's other local media outlets is expected to be completed by the end of 2010. Collectively, Gannett sports content on the Web sites is estimated to reach about 9.4 million monthly visitors.

The expansion will allows Gannett to enhance coverage of local high school sports by combining the Sports news gathering assets of TV and newspapers with the content of HighSchoolSports.net.

"This unlocks the full value of our prep sports content for our readers and for sports marketers, including national marketers, who are increasingly looking to reach 12- to 17-year-old athletes and their families at the local and regional level," said Peter Lundquist, vp and general manager of Gannett High School Sports.

Gannett acquired a controlling interest in Schedule Star LLC, the online publishing arm of HighSchoolSports.net in Oct. 2007. It is part of the Gannett Digital Network.