FTC Restricts Behavioral Targeting of Kids

New rules go into effect next July

Flanked by the leading privacy hawks in Congress, Federal Trade Commission chairman Jon Leibowitz Wednesday unveiled tighter rules to strengthen kids online and mobile privacy.

The new rules amend the Children’s Online Privacy Protection Act (Coppa), a 14-year-old law that requires child-directed websites to obtain parental permission before collecting personal information from kids under 13 or tracking their behavior online.

With only a few exceptions, the new rules announced Wednesday follow the changes the FTC proposed earlier this year.

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