Ello Assures It Won't Sell Ads (But That Doesn't Mean It Won't Make Money)

11-week old social network turns into public benefit corporation

Buzzy social network Ello—which prides itself on the fact that it doesn't sell ads or user data—reiterated its dedication to the cause on Thursday.

In an email to users, the site's founders explained that it changed the designation of the company to a Public Benefit Corporation (PBC), which means it is a for-profit organization with a purpose of societal improvement.

To keep the PBC label, Ello must abide by the three rules below.

1. It will never make money from selling advertising.

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