Digital Media Went Wedding Crazy | Adweek Digital Media Went Wedding Crazy | Adweek
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Digital Media Went Wedding Crazy

United States created the most buzz about the big day
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Digital media came out in full force to promote coverage of Friday’s royal nuptials, and social media users matched it with a mania for all things Wills and Kate.

Although 42 percent of Americans claim to “not be paying any attention at all” to the royal wedding, we’ve actually led the pack in chatter about the big day. According to Webtrends, 65 percent of all tweets, blog posts, and Facebook updates came from the U.S., compared to only 20 percent from the U.K.

Two hours before the ceremony, online buzz about the event had surpassed the chatter that surrounded the Egypt uprising and the Japan earthquake, according to Mashable. In the past 30 days, people worldwide sent 911,000 wedding-related Tweets and posted approximately 217,000 Facebook status updates and 145,000 blog posts about the event.

Other social media sites got in on the action, too. The photo network Color asked users to send it pictures of the royal wedding, which would then be streamed on the Telegraph’s website. The best photos will make it into the newspaper itself. CNN planned to run #CNNtv hashtagged tweets about the ceremony during its television broadcast, and asked viewers to “check in” to the coverage.

Every major network streamed online video of the event, with YouTube providing the official Palace-approved broadcast. Operators in the U.K. prepared for heavy web and mobile traffic, especially in pressure areas like the bride’s hometown of Berkshire, a popular destination for many royal-watchers.

Smartphone users displayed a heavy bout of wedding fever. 34 percent of people in the U.K. downloaded at least one royal wedding app, according to a MyVoucherCodes survey. Coutless apps, from wedding-themed games to news aggregation to a CNN app allowing users to scan on-screen barcodes, marked the day’s events.