Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance

Industry on the defense and on notice

President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice.

"Corporations of all shapes and sizes track what you buy, store and analyze your data, and use it for commercial purposes," Obama said. "That's how those targeted ads pop up on your computer and your smartphone periodically," he said.

In his speech, Obama not only prescribed changes to the government's intelligence-gathering agencies, but he also called for a "comprehensive review of big data and privacy."

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