The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach a new generation.
The Woodridge, Ill.-based company announced on Friday that it is partnering with Kin Community's Rosanna Pansino to create branded tutorials on YouTube. Pansino, who is best known for her pop culture-inspired baked goods, will create more than a dozen videos through the partnership throughout 2015.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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