It's impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives. But by looking at those with the biggest increases in online buzz—in news reports and blogs, in forums, and in posts and tweets on social media—it's clear that some concepts increasingly lead online conversations and may have more staying power.
"While technology will be one of the biggest drivers of marketing change in the new year, the key focus for brands will be on delivering truly integrated strategies, said James Thomlinson, partner and managing director of Bell Pottinger Digital.
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