What Bookstore Closings Mean for Niche Mags

A shift to farm stands, home improvement stores, QVC

First Borders goes away, and now Barnes & Noble has said it would close one-third of its stores over the next decade, or about 20 locations per year. While it’s not good news for print books, there’s another casualty: magazines, especially niche titles, given bookstores were the fourth-biggest retail category for single-copy sales in 2011.

“A person who buys a single copy of a magazine title may eventually decide to take a subscription, so the trial and conversion process is upset, to some degree, by what is happening with bookstore closings,” said Jack Hanrahan, the publisher of newsletter CircMatters.

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