Weak Tech, Retail Drive Down Magazine Ad Pages

Microsoft, Target among accounts pulling back on print

The magazine industry is getting off to a rocky start in 2014. While magazine ad pages declined in large part thanks to weakness in two key advertising categories, the tide also appears to have turned for tablet advertising, one of the lone bright spots in recent years.

Print magazine ad pages fell 4 percent in the first quarter of 2014, according to the latest report from the Publishers Information Bureau, a division of the MPA—The Association for Magazine Media.

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