Some Publishers Rushing to Microsoft's Surface Tablet

Condé, Bonnier, New York Times all in Windows Store

On Thursday (Oct. 25), Microsoft officially launched two crucial, highly anticipated products: its first-ever computer, the 10.8-inch Surface tablet; and Windows 8, the new operating system on which the Surface will run. Although its Windows Store for apps is comparatively small—according to The Wall Street Journal, it’s expected to contain around 10,000 apps at the time of its launch, versus the several hundred thousand apps available in Apple’s and Google’s stores—top publishers have already begun taking advantage of the Surface’s buzzed-about launch.

Condé Nast already has 22 apps available for Windows 8 and plans to roll out even more in the first half of 2013.

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