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Rolling Stone Names New Publisher

Associate publisher Michael Provus promoted

Following last week’s spate of executive departures, Rolling Stone has named a replacement for publisher Chris McLoughlin, who resigned after less than a year on the job. Michael Provus, the magazine’s associate publisher, will take over for McLoughlin as publisher, effective immediately.

Provus has been Rolling Stone’s associate publisher since 2010, when he joined Wenner Media from Condé Nast. Previously, he had been the national advertising director for GQ and an advertising director at Vanity Fair.

The magazine’s advertising, which has struggled in recent years (full-year ad pages have been down every year since 2011), saw a considerable boost in the past several months under McLoughlin. In the first half of 2014, ad pages rose 5 percent, according to the Publishers’ Information Bureau.

The publisher position at Rolling Stone is notorious for its high turnover rate. McLoughlin, who announced last week that he would be leaving Wenner to become vp of sales at digital ad sales company Undertone, only had the job since last August. He replaced Matt Mastrangelo, who held the position for three years. Mastrangelo’s predecessor, Will Schwenk, had been the magazine’s publisher for just over two years before leaving for Condé Nast. 

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