Quartz Lets Readers Comment on Specific Paragraphs

Atlantic Media's business brand elevates role of feedback

Quartz is taking reader comments to the margins.

Atlantic Media's 10-month-old business publication on Tuesday introduced a new feature that lets readers weigh in on—and publish comments right next to—individual paragraphs within articles rather than in a separate section relegated to the bottom of the page.

"The gist of it is to try to foster more productive and interesting and a higher standard of commenting on the kind of content we do," said publisher Jay Lauf.

Citi has signed on as the first sponsor of the feature, called Annotations, and Lauf said the site is open to having more sponsors down the line.

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